San Francisco · Brokerage & Advisory

Every decision has a number.

Sell now, hold, renovate first, or transfer to family. I model your actual position before you spend a dollar. The analysis is mine. The call is yours.

$46.75Mclosed volume, documented below
22published case files
6thgeneration San Franciscan
#01917196CA DRE · broker license

The method

Three moves, in order.

01

Diagnose the asset.

Condition, comps, rent-versus-sell math, Prop 19 and capital-gains exposure. The work starts with a model of your actual position. Not a listing pitch.

02

Engineer the plan.

If preparation pays, I scope it like a builder: what to do, what to skip, what it returns. I renovated my own duplex without a general contractor. That judgment sits on your side of the table.

03

Calibrate the exposure.

Pricing, positioning, and buyer pool come from the data. Then the market gets a clean, competitive look at the property, timed to your constraints rather than the market’s noise.

Angus MacDonald installing a window during the 21st Ave renovation
738–740 21st Ave · owner-builder2022–2024

Owner-builder

The work is not theoretical.

In 2022 I bought a duplex on 21st Ave in the Richmond and spent two years renovating it myself. No general contractor. I pulled the permits, managed the subs, and lived on-site through the whole thing.

That experience is in every prep plan I write: a builder’s sense of what is worth doing before market, what it costs, and what it returns.

~40%value increase
120%of ownership costs covered by rent
0general contractors
Read the 21st Ave case file

The advisor

Sixth generation. First principles.

Angus MacDonald is a sixth-generation San Franciscan and a broker at 360SF Real Estate. His career started on the institutional side: acquisitions for a national single-family fund, then deal underwriting at a residential syndication platform. He works with long-term homeowners across San Francisco.

About Angus
Angus MacDonald, broker at 360SF Real Estate
Angus MacDonaldBroker · DRE #01917196

Questions

Asked and answered.

What does a first call look like?

Thirty minutes, free, phone or video. You describe the property and the decision in front of you. I tell you what I would model and what I would want to see. If it makes sense to go deeper, we set that up. No pressure either way.

How are you different from a typical listing agent?

Most agents open with a listing presentation. I open with a financial model built on your actual numbers: condition, comps, rent-versus-sell math, tax exposure. The listing is the outcome of that analysis, not the starting point.

I inherited a property. Where do I start?

With the numbers. Rent it, sell it, move in, or transfer it: each path carries a different tax and cash-flow profile, and Prop 19 changed the math on most of them. I run the paths side by side on your actual figures so you can compare them.

The building has tenants. Is that a problem?

No. Tenant-occupied sales are normal work here. Disclosure, timing, and buyer selection change, and the strategy adjusts to protect both the sale and the tenancy. I have sold occupied properties from single homes to an 18-unit building.

Do you work with buyers?

Yes, selectively. Homes in San Francisco, and income property across the Bay Area. The same underwriting discipline applies on the buy side: realistic rents, normalized expenses, no inflated pro formas.

Where do you work?

San Francisco first, the west side especially. Marin and the East Bay for income property. If a situation sits outside my ground, I will say so and point you to someone good.

Talk to an advisor, not a salesperson.

Thirty minutes, free. Describe the property and the decision in front of you. I will tell you how I would approach it, and what I would want to see first.